White Hot: The Rise & Fall of Abercrombie & Fitch

White Hot: The Rise & Fall of Abercrombie & Fitch

Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent.

But while the brand was running white hot, its popular «all-American» image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.

Streaming from Tuesday 19 April 2022 (09.00 PM CET) on Netflix.

White Hot: The Rise & Fall of Abercrombie & Fitch Documentary | April 19, 2022 (United Kingdom)
Director: Alison KlaymanStars: Benjamin O'Keefe, Patrick CaroneSummary: In the late '90s and early '00s, Abercrombie and Fitch was the first stop for many shoppers on their trip to the mall. Shirtless jocks stood guard at store entrances, selling a potent mix of sex and wholesomeness. Pulsing dance beats and the brand's fierce scent drew in hordes of young people hoping to buy themselves a seat at the cool kids' table. Led by outspoken CEO Mike Jeffries, A&F cashed in on an "all-American" image and enshrined its clothes as must-haves for the new millennium. But over time, revelations of exclusionary marketing and discriminatory hiring practices began to engulf the white hot brand in scandal. Featuring interviews with dozens of former employees, executives, and models, WHITE HOT: THE RISE and FALL OF ABERCROMBIE and FITCH unravels the complex history of the iconic brand that influenced an entire generation. ?Netflix

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